Retailers from high-end Nordstrom to discounters and fast fashion outlets are pushing the styles in campaigns and on shelves. “They are going to dig into every weird trend from way back when and bring it back.” “Gen Z is not even close to being done revisiting these old trends,” said Lewis, whose “After School” newsletter documents youth consumer behavior. There’s also “coastal granddaughter,” the youthful update that evolved from the “coastal grandmother” trend featuring oversized cardigans and linen sets. Think “Barbiecore” and “mermaidcore,” which highlight the hot pink reminiscent of Mattel Inc.’s Barbie doll or sheer materials with ocean-like hues and sequins. What began with hair accessories like butterfly clips and the comeback of straight-leg jeans has expanded to all-denim garments, cargo and flare pants and everything shiny, among other looks.Ĭasey Lewis, a New York trend analyst, noted so many micro trends - often tagged with the suffix “core” - cranked up in the past few years that she created a newsletter about them. The claw clip, a retro hair staple, is back as are mesh tops, miniskirts and a host of colorful apparel that can make consumers look like they stepped out of a Disney Channel show from 2004.įueled by social media platforms including TikTok, the so-called Y2K trend resurfaced as consumers began attending parties and going out after pandemic lockdowns. If there’s one thing retailers can agree on, it’s that Gen Z is hot for the early 2000s fashion trends now booming in popularity.Ĭollege interns and young workers are donning wide-legged slacks at the office. Then, the resurgence of cargo pants, halter tops and baby tees. But it’s the strapping tailoring and Gvasalia’s eye for difference that will build the VTMNTS congregation.NEW YORK (AP) - First came the supposed death of skinny jeans. The new gen that Gvasalia wants to dress has made soft wear like that part of the 21st-century uniform it’s all but unavoidable. Some color-block sweats and a striped tracksuit round out the collection. “It’s insane high quality, very rare,” Gvasalia said. “When people have no expectations and when it’s good, the reaction is overwhelming.” That collection had a pair of silver looks, a theme which he expanded on here, cutting wardrobe staples like jeans and snap-front shirts and statement pieces including hot pants and thigh-grazing cuissards in reflective silver leather. He reports that the runway show in March was a success with buyers, with orders from more than 100 stores. Just one VTMNTS trench, topcoat, or button-down isn’t enough-better buy two. Gvasalia likes the exaggerated proportions of those layers and the enthusiasm that those proportions imply. He pointed out that there were just two abbreviated puffer jackets on the fall runway, but they were popular enough with buyers-and with the models showing up for this season’s casting-that he decided that the VTMNTS team was on to something and made them a bigger part of the new offering.Īnother motif was the doubling of garments-two cropped bombers, two sleeveless tailored jackets with strong padded shoulders, a doubled waistband here, logo briefs peeking out from the top of another waistband there. Meaning that in the runway video, all genders wear jackets and shirts cropped below the chest, exposing muscled midriffs, and denim hot pants are equal opportunity too. It’s about knowing who you are, standing for your beliefs.” “The main message of the collection is gender equality. “We’re in a church of the future, where you belong simply by being your true self,” Gvasalia said. The models are still moving at quite a clip, but the French department store has been replaced by a new Swiss construction whose vaulted ceiling looks almost like a cathedral. Now, Guram Gvasalia and team are back for another round. Models from all points on the gender spectrum stormed the runway in an emptied-out Monoprix at speed, some with makeup meant to look like bruises and cuts. VTMNTS had its IRL debut in Paris back in March.
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